Richard Harris leading an in-person sales training workshop

The Harris Consulting Group

Customized B2BSales TrainingThat Sticks

Built around your team, your sales motion, and your real opportunities,
with reinforcement for reps and managers.

Available live online or in person.Available live online or in person.

Teach your sales reps how to #EarnTheRight to ask questions, which questions to ask, and when. Schedule a Sales Training Fit Conversation

What Your Team Can Improve

Better Sales Conversations and Stronger Execution

Better Qualification

Help sellers identify stronger opportunities and stop spending time on deals that are unlikely to close.

Better Discovery

Teach sellers how to earn the right to ask better questions, understand business impact, and create more useful buyer conversations.

More Accurate Forecasting

Improve opportunity qualification, deal inspection, and manager conversations so forecasts are based on evidence rather than optimism.

Higher Win Rates

Help sellers establish value, navigate real opportunities, and move qualified deals forward with greater consistency.

More Courage and Confidence

Give sellers the language, practice, and coaching they need to handle difficult moments in their own authentic voices.

Ways to Work Together

Choose the Sales TrainingThat Fits Your Team

Available live online or in person.Available live online or in person.

Live Training and Reinforcement

Customized training for teams that need practical exercises, manager participation, and reinforcement that helps the new skills stick.

Explore Sales Training

Sales ManagementTraining and Coaching

Practical coaching for managers who want better deal conversations, stronger accountability, and a consistent way to develop their teams.

Explore Manager Training

Hire Richard for Your Event

Focused, practical sessions for sales kickoffs, leadership meetings, and company events.

Explore Event Programs

Sales Training Built for How Your Team Actually Sells

Your team does not need another generic workshop. The training should reflect your buyers, sales motion, language, and real opportunities.

Customized to Your Sales MotionCustomized forYour Sales Motion

Training should reflect your ICP, buyers, terminology, sales process, common objections, and the places where opportunities stall.

Practice With Real OpportunitiesPractice WithReal Opportunities

Sellers should practice using actual calls, objections, accounts, and pipeline deals, not generic scenarios that have nothing to do with their work.

Reinforcement for Sellers and ManagersReinforcement forSellers and Managers

Managers should learn the same approach and reinforce it through coaching, call reviews, pipeline discussions, and follow-up sessions.

Our training works with the sales process and useful language your team already has. We improve the skills and behaviors that need attention without forcing an unnecessary rip-and-replace.

Not Sure What Kind ofSales Training Your Team Needs?

Tell us what your team is trying to improve. We will help you determine whether a focused workshop,
a customized program, or ongoing reinforcement makes the most sense. Schedule a Sales Training
Fit Conversation

The Seller’s Journey

A Practical Guide to N.E.A.T. Selling™

The Seller’s Journey is your guidebook to N.E.A.T. Selling™, a sales philosophy and methodology that can be integrated into your existing sales practices. It helps bridge strategy and execution while improving the buyer’s experience and the seller’s mindset.

Explore The Seller’s Journey

Coach RichardGPT

Your Free Personal Sales Coach

Richard Harris has captured his sales experience and coaching approach in Coach RichardGPT. Your team can use it for on-demand help with discovery, qualification, messaging, objection handling, and real sales conversations.

Ask Coach RichardGPT

Frequently Asked Questions

What is customized B2B sales training?

Customized B2B sales training is built around your buyers, sales motion, roles, process, real opportunities, and the behaviors you want to change. It should include relevant practice, manager participation, reinforcement, and a way to measure whether the skills are being used.

How do I know whether my team needs a workshop or a longer program?

A workshop can work when the team needs alignment or improvement in one or two specific skills. A longer program is usually more appropriate when several behaviors must change, managers need to reinforce the work, or training must be applied across multiple roles and stages of the sales process.

Does N.E.A.T. Selling replace our current sales process?

No. N.E.A.T. Selling™ can strengthen qualification, discovery, value creation, access to authority, and deal timing within your existing sales process. Useful language, tools, and practices should not be replaced simply to make room for a new methodology.

What should happen after live sales training?

Sellers should continue practicing the skills, managers should coach to the same expectations, and the provider should reinforce the work using real calls, opportunities, and deal conversations. Without reinforcement, even an excellent workshop is unlikely to create lasting behavior change.

How much does customized sales training cost?

Most professional sales training costs between $5,000 and $50,000. The price depends on team size, customization, delivery format, reinforcement, manager involvement, and the length of the engagement. Self-paced learning can cost less, while multi-month transformations can exceed $100,000. Review the current ranges in How Much Does Sales Training Cost in 2026?

How long should a sales training program last?

A focused workshop may be enough for one or two clearly defined skills. When several behaviors need to change, the program should usually extend beyond the initial training and include practice, manager coaching, and reinforcement. Learn how to compare the options in our guide to the Best Sales Training Program in 2026.

What should a customized sales training program include?

Customized sales training should reflect your buyers, sales motion, roles, existing process, language, and real opportunities. It should include discovery before training, live role play and real play, manager participation, reinforcement, and clear measures of changed behavior. See how to evaluate sales training companies or explore our customized B2B sales training.

Can sales training be delivered virtually or in person?

Yes. The Harris Consulting Group delivers live customized sales training both virtually and in person. The format should match your team, goals, locations, and the amount of practice required. Both formats can include role play, real-deal practice, manager participation, and reinforcement. Learn more about our customized B2B sales training.

Let’s Talk About What Your Team Needs

Tell us what your team is trying to improve. We will help you determine whether you need a focused workshop, a customized training program, ongoing coaching, or something else. If we are not the right fit, we will tell you. Schedule a Sales Training Fit Conversation